Bharti Airtel hikes minimum recharge rates in 7 more states
By
Biju Kumar
Bharti Airtel has extended the sharp hike in base prepaid rates it took recently in Odisha and Haryana to seven more markets and will take the hikes pan-India later this week in a clear bid to boost average revenue per user (ARPU) beyond the Rs 200 level.
The Sunil Mittal-led telco’s pricing aggression raises the possibility of another round of industry-wide rate hikes just over a year after the last one.