BharatPe signs up 11 Indian cricket players as brand endorsers

NEW DELHI: Flush with $75 million Series C funding, fintech platform BharatPe has signed up 11 Indian national level cricket players as its brand ambassadors.

The players comprise Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubhman Gill.

The Delhi-based platform brought actor Salman Khan as its brand ambassador last year and executed advertising campaigns across platforms. The company said the campaign delivered 30 times growth in its business in 2019.