BharatPe inks partnership with International Cricket Council

Merchant payment and lending service provider BharatPe on Monday said it has entered into a strategic partnership with International Cricket Council (ICC).

The agreement will ensure BharatPe’s involvement and integration at all ICC events throughout the term, including the ICC Men’s T20 World Cup (India, 2021), ICC Men’s T20 World Cup (Australia, 2022), ICC Women’s World Cup (New Zealand, 2022) and ICC Men’s Cricket World Cup (India, 2023) among others.

As a Partner of ICC, BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events, a statement said.