BFSI banking on digital platforms

Changes in the banking industry are creating disruption. New technologies, new channels and strategies are forcing BFSI marketers to be agile. Several financial marketers are increasingly using predictive lead scoring, deploying real-time trigger campaigns to deliver dynamic content at every phase of the consumer journey.

SBI Life initiative

Like what SBI Life Insurance has done with its new, digital initiative for breast cancer. SBI Life teamed up with WatConsult, digital agency from Dentsu Aegis Network, to leverage multiple digital platforms.

Supported by Tata Memorial Hospital, SBI Life launched a ‘Thanks A Dot’ self-detection tool, designed using real breast cancer mammograms to recreate breast cancer lumps with a special algorithm and 3D printing.