Beyond the court: How IBM is powering first-ever spectator-less US Open

COVID-19 has brought sports events to a halt this year, or at the best allowing sportspersons to play to empty stadiums. This has accelerated the need for advanced technologies to engage with fans everywhere in this new virtual-only environment. IBM, the digital partner of the United States Tennis Association (USTA), has announced new fan experiences leveraging Artificial Intelligence (AI) underpinned by hybrid cloud technologies that will enable millions of fans around the world to experience the excitement and vibrant debate surrounding the iconic tennis Grand Slam event, the US Open, the first ever without fans on-site.