Bengaluru: Small bakery chain wins battle for Happy Belly trademark with online giants Amazon

Deciding in favor of a small Bengaluru bakery chain in a battle for the Happy Belly trademark with Amazon Technologies Inc. and Cloudtail India Private Limited, a civil court in Karnataka’s Bengaluru city has ruled a global market for products is not a consideration for rejecting locally registered trademarks.

The civil court adjudged the battle for the Happy Belly trademark in favor of 35-year-old Shisham Hinduja, a local entrepreneur, who registered the trademark in 2015 as Happy Belly Bakes, while Amazon Technologies and Cloudtail India sought the trademark in 2016 to sell gourmet products online.