Beauty e-commerce in India set for next level of growth, say experts

Mumbai: Still in its early days, the Indian beauty e-commerce industry could see a slew of acquisitions over the next 3 to 4 years as smaller, direct-to-consumer (D2C) brands reach scale, following a pattern established in the US.

With beauty marketplace Nykaa on a path to the public markets, the industry flush with funds, and increasingly savvy consumers, the time is right for the next level of growth, several investors told ET. In just the past three months alone, the D2C beauty space in India has seen more funding than in all of 2020, according to data from Traxcn. On March 22, ET reported that beauty marketplace Purplle had raised $45 million, giving early investor IvyCap 22x gains.