BCCI to sell digital, TV rights for bilateral series separately: Report

The Board of Control of Cricket in India (BCCI) will, in the future, sell digital and television broadcasting rights for bilateral series involving Indian teams separately, a report by The Economic Times (ET) said. This comes after the same template used for the broadcasting rights of the Indian Premier League (IPL) for five years fetched the BCCI $6 billion.

“While we are still finalising the contours of the BCCI media rights auction, we will be unbundling the media rights this time by selling TV and digital rights separately,” an official said in the report.

The BCCI is expected to auction the media rights in July, and a close contest is expected among Disney Star, Viacom18, and Sony-Zee combine.