BBK Group brands capture 42% share of India’s smartphone market in Q3: CMR

NEW DELHI: BBK Group – the parent company of brands like OPPO, vivo, realme, and OnePlus – achieved a record-high of 42 per cent share in India’s smartphone market for September ended quarter, according to research firm CMR. During the July-September quarter, the India smartphone market grew at 8 per cent with the top five vendors accounting for 8 out of every 9 smartphones shipped in the country, CMR said in a statement.

The BBK Group registered 23 per cent year-on-year growth in the third quarter. On a year-on-year basis, realme grew at 511 per cent, while vivo recorded 87 per cent growth, as per the CMR data.

“The major highlight for the quarter is the sheer dominance of the BBK Group, that now accounts for a bulk of the play in the smartphone market across price tiers through clever market segmentation strategy aimed at varied consumer personas,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said.