BBC Radio 2 loses million loyal listeners after Ken Bruce quits for Greatest Hits Radio. Here’s what has happened
By
Biju Kumar
The power of radio presenters can be gauged from the fact that BBC Radio 2 recently lost more than a million loyal listeners who chose to follow veteran presenter Ken Bruce to a rival station. Ken Bruce left BBC Radio 2 for its arch-rival Greatest Hits Radio, and his fans followed him to the new channel, while tuning off from the BBC, The Gyardian reported quoting official audience data.