Bata to use multi-channel retail to reach customers

Footwear maker Bata will continue its growth journey in India with the multi-retail channel approach along with e-commerce platform to reach out to as many customers as it can, said a top company official.

The company, which has a retail network in 450 towns, is further expanding by adding new stores in smaller towns through franchise route.

“Now we are using all three engines – our own stores, franchise partner store, which is a big drive for us in tier III & IV, and multibrand outlets. On the top it would be our e-commerce channels, whether through bata.in or other marketplaces to get as many consumers as we can,” Bata India CEO Sandeep Kataria told PTI.