Barring iPhone, sales of Apple devices may fall in India, analysts estimate

Apple Inc. is expected to see lower shipments of Macs, iPads, AirPods and smartwatches this year in India even as iPhone demand continues to surge, according to industry analysts and retailers.

While Mac shipments will likely fall between 15% and 18% in calendar 2023, iPad shipments might contract 6% to 8%, analysts at technology market researcher Counterpoint told ET. Shipments of Airpods and Apple Watches will likely more than halve this year, the analysts said. They declined to give unit projections for shipments of these products.