Bare Anatomy parent Innovist secures $7 million in funding from Amazon Smbhav, others

Innovist, the parent company of consumer brands such as Bare Anatomy and Chemist at Play, on Tuesday said it has raised $7 million in a Series A funding round led by Amazon Smbhav Venture Fund. Existing investors, including 72 Ventures, the family office of Nykaa founder Falguni Nayar and former KKR India head Sanjay Nayar, Accel India and Sauce.vc, also participated in the round.