‘BARC India to publish rating, TV viewership data for past weeks immediately’

TRAI stated that BARC India did not comply with its previous instructions despite being repeatedly asked by the authority to publish rating and data of the viewership of different TV channels

Broadcasting regulator Telecom Regulatory Authority of India (TRAI) has taken a strong view of the Broadcast Audience Research Council (BARC) not publishing rating and viewership data during the sector’s migration to the new tariff regime, and directed it to immediately release viewership data for the past weeks on its website, warning of “appropriate action” for non-compliance, a source said.

Sources said that TRAI has shot off a fresh salvo at BARC, and in a strongly worded directive has asked it to furnish compliance by February 25, 2019, failing which, appropriate action would be initiated under various sections of the Trai Act.