BARC India launches portal for easy access of viewership reports

India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, launched a new online service called the “Self-Service Portal” today. The portal offers a wide-range of information on TV viewership and audience analytics reports, at the click of a button.

The platform, which is targeted at the non-institutional users of BARC India data, will provide on-demand access to Audience Measurement reports based on the special requirement of the customer.

The portal offers reports related to viewership analysis across channels, genres, TV programming and advertising campaigns. Users can also customise these reports to suit their specific requirements.