Banijay Asia, GroupM join hands to offer content and monetisation solution to platforms

MUMBAI: Media agency network GroupM has entered into a first of its kind partnership with production house Banijay Asia to create scripted and non-scripted content across genres for TV and video streaming platforms in the country.

Through this association, the two partners will not only produce content, but will also assist broadcasting entities and digital platforms with format rights, and bring on board advertisers, thus providing an end to end package, company officials said.

The partnership deal, which was in the works for close to a year, is between Motion Content Group, a division of GroupM, and Banijay Asia, a 50:50 joint venture between Deepak Dhar and Banijay Group, the world’s largest independent content creation company based in France.