Bad ads report: Google banned 2.3 billion misleading advertisements in 2018

Aiming to make the web a better place by protecting users from misleading and inappropriate ads, Google on Thursday announced it banned 2.3 billion misleading ads that violated its advertising policies in 2018 and introduced 31 new policies.

In its 2018 “Bad Ads Report”, the Internet giant said six million bad ads were banned everyday. ( View the entire report here)

“At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. Our ads are meant to connect users with relevant businesses, products and services; but bad ads ruin the experience.

“We, at Google, have been working towards protecting the users, advertisers and publishers by investing significant technological resources,” Scott Spencer, Director of Sustainable Ads, Google, said in a statement.