B2B platform Apnaklub raises $3.5 mn from Sequoia Capital India’s Surge

Apnaklub, a B2B platform for fast-moving consumer goods (FMCG), has raised $3.5 million in a seed round from Sequoia Capital India’s Surge, bringing the total funds raised so far to $5 million.

Apnaklub links Indian retailers, such as kirana and general stores in the hinterland, to consumer brands through its network of digitally connected wholesale partners.

“This funding will enable us to expand across more rural areas in India as well as increase our range of services and products for our partners,” said Manish Kumar, Chief Operating Officer of Apnaklub.

Kirana owners are often unable to meet a minimum quantity or purchase amount to buy from distributors, who in turn are constrained by the capital needed to deploy goods to these areas.