Average Twitter users more active during disasters, says study

New York: Despite the importance placed on celebrity social media influencers with millions of followers, during natural disasters average Twitter users become more active disseminators of information, finds a study.
The study, led by University of Vermont researchers, is the first to look at social media patterns across different disaster types (hurricanes, floods and tornadoes).
According to the study, Twitter users with small local networks (100-200 followers) increase their activity more than those with larger networks in these situations.