Average sale price of smartphones in India may rise by up to 18%

NEW DELHI: The average sale price (ASP) of smartphones in India — crucial to revenue and profitability of mobile phone makers — is expected to rise by over 18% by this year-end to reach $190-$210 (Rs 13,000- Rs 15,000) range, amid increasing affordability and higher demand for mid-segment devices which increasingly have premium features, analysts said.
Tarun Pathak, associate director, at Counterpoint Research, said there’s likely to be higher demand for the mid- to premium-segment smartphones — priced above $400 (Rs 28,000) — in 2019, which will push up ASP to about $190, up 18% on year.
The market will also see rising demand from users who are now buying their second or third smartphones. Additionally, the cashback and trade-in offers for above $200 (Rs 14,000) segment smartphones will drive users to upgrade, said Pathak.