Average salary hikes at e-commerce companies and startups may go down in 2019

The gradual maturing of the ecommerce and startup ecosystem, lower attrition and a decline in overall salary increase budgets are likely to pull down average salary increments at such companies in the country this appraisal cycle, top consulting firms say.
Compensation experts Aon, Willis Towers Watson and Mercer estimate average hikes at India’s ecommerce and startup companies in 2019 to be between 9.5 and 11.5%, a significant step down from the sector’s heydays. There is a silver lining though: companies will continue to reward high performers, rainmakers, and critical technology and product talent disproportionately as they use their salary budgets differently to retain talent in specific skill areas such as digital, analytics, big data and cloud computing.