Average Indian spends 194 minutes daily on social media platforms: Report

Indians, on average, spend 194 minutes daily on social media platforms, a report released on Wednesday showed. It added that, on average, 46 minutes are spent on online games and 44 minutes on over-the-top (OTT) platforms.

The “New age digital media consumption: A survey of Social Media, OTT Content Online Gaming” report released by Delhi-based NGO The Esya Centre and IIM Ahmedabad was based on data collected from 2,000 respondents and in-app data from 2.06 million users across 143 mobile apps.

It added that 89 per cent of online users are active every day on social media, while 22 per cent and 12 per cent are active every day on OTT content and online gaming apps, respectively.