‘Avatars’ and audio: How the SwoonMe app is approaching online dating differently

A profile picture is the strongest weapon in the dating world online. The right profile picture or selfie ensures the most likes and matches on dating apps. But SwoonMe—an app that started in July 2021—is focusing on something else: ‘Avatars’ and audio.

Tanvi Gupta, SwoonMe’s co-founder and former Meta employee, said the aim is to build “a platform where users can connect, with ‘Avatars’ being their primary medium of identity.” “Social media is heavily indexed on how one looks, not on personality or interest. And this is especially challenging for women and minorities, who end up feeling very judged. SwoonMe is changing this…” Gupta told indianexpress.com over a video call,