Australia takes on Google advertising dominance amid wider media shakeup

Australia announced on Thursday it may let internet users choose which data they give to Big Tech companies like Google, limiting the internet giants’ ability to access users’ online histories to cross-sell products.
The Australian Competition and Consumer Commission’s (ACCC) new proposals aim to shakeup digital advertising and challenge the dominance of Google and Facebook Inc.
The regulator’s Thursday statement also said the country might introduce a system of anonymised internet user identifications so advertisers can monitor which other advertisements their prospective customers click.
The proposals add a new element to the antitrust regulator’s campaign to check the power of the online behemoths in the country’s struggling media market.