Audio series is the most popular audio content format in India: Pocket FM survey

Audio series have pipped music to emerge as the most popular audio content type, with 41% of internet users preferring to consume this audio content format, according to a survey conducted by audio OTT platform Pocket FM.

Music is the second most consumed audio content, as it is preferred by 29% of internet users, followed by audiobooks and podcasts, which are preferred by 20% and 10% of internet users, respectively.