Audiences eager to go back to cinema halls, says Ormax survey

MUMBAI: For multiplex players, who are fuming over the fact that some filmmakers have decided to release their films directly on digital video streaming services, there is a lot to cheer for. A latest survey of cinema audience by specialised media consulting firm Ormax Media suggests that viewers are missing theatres a lot during the lockdown and would like to watch the films on the big screen.

The report, ‘Back to the Theatre’, suggests that 82% of cinema-going audiences are missing going to the theatres a lot during the lockdown and a dominant section of audience believe that they will go back to the theatres within 2-3 weeks of them re-opening.