Audible bets on local languages for growth in India
Audible, a part of e-commerce giant Amazon, is working on adding more Indian languages to its ‘Suno’ service that offers audio stories and podcasts, as the company looks to further strengthen its position in India.
Audible had entered India in November 2018, with a range of audio books and now has over 2 lakh titles available in the country. In December last year, it launched Audible Suno – an India-first app – that offers more than 100 audio stories and podcasts for free in English and Hindi.
“Suno is available in just Hindi and English so far, and we have purposefully focused on those two languages because we do not see too much value in doing anything that’s half baked and do not want to spread our efforts too thin.