Atmanirbhar Bharat: Micromax announces come back with ‘In’ mobile sub-brand

In the early 2010s, Micromax was a popular household name and was even giving a stiff challenge to established brand-like Samsung. But, in the second half of the decade, with the entry of Xiaomi, Vivo, Oppo, and Chinese brands, it all went down hill for the indigenous mobile-maker.

Now, Micromax has announced a new sub-brand ‘In’. The company has been hinting at making come back for quite some time. Particularly, with the rise of anti-China sentiments after the deaths of Indian soldiers due to the unprovoked attack by China’s People Liberation Army on the eastern side of Ladhak.