Asus targets 15-20% slice of consumer-notebook pie

Taiwan-based gadget-maker Asus is targeting 15-20 per cent market share in the overall consumer notebook segment by the end of this calendar year.

The company on Tuesday added two models to its affordable VivoBook laptops, one of which was launched in partnership with Flipkart.

“In terms of overall consumer notebooks’ share, we are at 11.9 per cent in India as per Microsoft data,” said Leon Yu, Regional Head, India and South Asia, Asus. Laptops from the VivoBook series broadly fall under the ‘thin and light’ segment..