Asus in talks with Indian EMS players to start local laptop manufacturing

NEW DELHI: Taiwanese laptop maker Asus is in talks with local EMS players to begin local manufacturing of its laptops in the country and it is aiming to capture 20% market share in the consumer laptop segment this year.

“Like other brands/companies, we will need to work with the EMS players to leverage the PLI scheme. We are working with our EMS to align with the PLI scheme with the government. The talks are already ongoing. We don’t have a precise timeline, but we want to make it happen as early as possible,” Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India told ET.