As iPhone 15 looms over the horizon, decoding Apple’s India growth trajectory

Like clockwork, the second Tuesday in September will again provide anchor for an Apple keynote to usher in the next iPhone line-up. Likely to be the iPhone 15 series if the naming sequence continues, we can certainly expect status quo to be maintained in terms of how many phones the new portfolio will have, if not a surprise addition or two. Therefore, the quartet will include successors to the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.

While new iPhones are unmistakably exciting, for the India market, there is a strong foundation still being put together. One, where numbers mark a positive trajectory for phones that till not too recently were considered too expensive for the perceived value conscious Indian smartphone buyer. Estimates are bullish about the prospects of the iPhone 15 series too in India.

You wouldn’t expect anything less, in a year which saw Apple CEO Tim Cook launch the tech giant’s first set of exclusive retail stores in India.