As Disney+ booms in India, company hopes to make it its biggest market

The growth of Walt Disney Co.’s streaming service in India and Indonesia has been staggering, with the countries now accounting for more than a quarter of its 73.7 million customers globally.

What’s less staggering is the price most of the subscribers pay: Even the premium plan is just $20 a year. That’s a fraction of the $70 that U.S. customers shell out and illustrates the challenge the company faces as it takes its streaming platform to more countries.

The growth of Disney+, which launched a year ago, has far exceeded the expectations of both Wall Street and the company itself. It was a bright spot in Disney’s latest quarterly results, released Thursday. But keeping up its pace will mean tapping markets with less spending power.