Are streaming platforms mirroring television industry’s strategy?

One of the many reasons for the rise of video streaming services or Over-the-top (OTT) platforms in India was their ability to provide an alternative to television’s sterile and monotonous content. In fact, in their early years, streaming platforms streamed content which validated this view. But increasingly, many feel, selection and creation of content which have become part of their respective libraries have a different story to tell.

It seems that streaming platforms are following a strategy, which is no different than television channels.

There are a few factors which amply demonstrate that streaming platforms are no different than television channels in terms of gathering and creating content.