Are Netflix, Amazon Prime Video, Hotstar, Voot the new multiplexes in town?

NEW DELHI:From adding star power by roping in veteran A-list stars, hosting digital concerts with big names attached, bringing movies onto the streaming services within a few months of theatrical release to reviving cancelled shows on fan demand — the world of over-the-top or OTT platforms is expanding, and what started on the small screens of the smartphones the world over, suddenly threatens to becoming bigger than the big screen.

What is significant is that the OTT players are out setting up an all-encompassing entertainment space of their own, one which seems to aim at trying to render all other avenues of entertainment redundant.

Netflix and Amazon Prime have been producing original shows and films for a while now, which often generate more buzz than much of what is made by traditional sources as movie studios or TV production houses.