Are iPhone users ditching Apple for Samsung?

Fewer Apple users have been sticking with their iPhones and switching to Android phones, especially Samsung, when it comes to replacement, according to a report by BankMyCell. The study has revealed that the loyalty of Samsung phones was higher in comparison to Apple phones.

BankMyCell, the iPhone trade-in site, collected data from more than 38,000 people trading in their phones since October through June 2019 to track Apple brand loyalty during the upgrade cycle.