Appliances, consumer electronics companies seek silver lining in 2021; pin hopes on new launches

The appliances and consumer electronics industry, which lost around 25 per cent of annual sales in the Covid-19-hit 2020, expects to regain the lost ground next year through a special focus on digital initiatives, emerging trends, change in consumer behaviour as well as the impetus to ramp up domestic manufacturing activities.

From WFH to DIY, 2020 has been unique with many challenges and possibilities for the industry. Leading brands witnessed a rapid increase in digital consumption, changes in demands where more consumers are seeking value propositions with a comfortable, convenient, and connected experience to support a changed lifestyle amid the coronavirus pandemic.