Appliances and consumer electronics sales expected to grow 20% during festivals backed by cricket World Cup

Buoyed by a good start with Onam in the southern markets, the appliances and consumer electronics industry expects around 18-20 per cent value-driven growth this festive season which is coinciding with the ICC Men’s Cricket World Cup. The cricket World Cup tournament is coinciding with the festival season in India for the first time after 1987, and the industry expects the country’s most popular sport to act as a catalyst, leading to growth in sales of TV, especially with bigger screen sizes as well as audio products such as battery-powered party speakers, soundbars, wireless headphones and ear buds.