Appliance sales spurt 30% in Navratri season; e-commerce contribution rises

Appliances and consumer electronics companies have reported high double-digit growth in sales during this Navratri season, with e-commerce platforms seeing good traction as shoppers opt for contactless buying.

Leading manufacturers like Sony, LG and Panasonic have reported over 30 per cent jump in sales year-on-year during the 10 days of Navratri and Dussehra this festive season.