Apple’s ‘Wonderlust’ Sept 12 event has set the rumour mill buzzing

It is tempting to dismiss ‘Wonderlust’, a play on the German-origin word, wanderlust, meaning a strong desire to travel, as an attempt to sound clever. Except, you cannot dismiss things that come from Apple Inc, the first company listed on stock exchanges to close a trading day with a market value above $3 trillion.

So, when Apple sent an invitation to its annual September event and called it Wonderlust, the legions of Apple devotees went into a tizzy trying to glean what could come on the twelfth of this month.