Apple’s tracking tool target of privacy activist Max Schrems’ new complaints

A group led by privacy activist Max Schrems on Monday filed complaints with German and Spanish data protection authorities over Apple’s online tracking tool, alleging that it allows iPhones to store users’ data without their consent in breach of European law. It is the first such major action against the US technology group in regard to European Union privacy rules.

Apple did not immediately reply to a request for comment. The Californian tech giant says it provides users with a superior level of privacy protection. The company had announced it would further tighten its rules with the launch of its iOS 14 operating system this autumn but in September said it would delay the plan until early next year.

The complaints by digital rights group Noyb were brought against Apple’s use of a tracking code that is automatically generated on every iPhone when it is set up, the so-called Identifier for Advertisers (IDFA).