Apple’s Tim Cook, Amazon’s Andy Jassy bet big on generative AI

New Delhi: Apple CEO Tim Cook has revealed that the tech giant has been working on generative AI and other models for years. Cook said that Apple views artificial intelligence (AI) and machine learning (ML) as fundamental core technologies.

“And they are virtually embedded in every product that we build,” Cook told CNBC late on Thursday, as the company reported strong June quarter results, driven by stronger services sales that grew 8 per cent (year-on-year).