Apple’s Siri is more ‘popular’ than Amazon Alexa, Google Assistant

Among all the virtual assistants that are present today, Apple’s Siri has been found to be the most popular, as per a report by Futuresource Consulting. The report claims that Apple holds a 35% share globally in the market for virtual assistants (VAs). The report gives the credit of this to “continued success of iPhone and the newly released AirPods Pro.”
While Google Assistant holds a 9% marker share, Amazon Alexa holds a 4% market share “due in part to shipments across their 1st party products,” added the report.
At the second position, with a 22% market share worldwide, is Microsoft’s Cortana that used to be present in Xbox and continues to be there in Windows 10 PCs. “Microsoft are switching strategy to make Cortana more enterprise targeted, with tighter integration into Office 365 and its suite of productivity tools,” said the report.