Apple’s own ad service grows after App Tracking Transparency

It’s been almost six months since Apple revealed new privacy features to iPhones that allowed preventing apps from tracking the user and showing them relevant ads. This privacy change has subsequently helped Apple’s own advertising business, according to a report.

PhoneArena reports that Apple’s advertising business has grown more than three times since the privacy changes. Apple’s own ad business, Search Ads, offers people support in the App Store where they can advertise their products on iPhones. For example, if you search for Snapchat, you may see TikTok as a first result thanks to that advertising service.