Apple’s new iPhones get tepid reaction in China
HANGZHOU/SHANGHAI: A lower price tag and new features may not be enough for Apple Inc to win customers for its newly-launched iPhone 11 series in China, the world’s largest smartphone market that is already crowded with cheaper and feature-packed rival handsets.
Apple’s unveiling of three new iPhones in California met with a limp reaction on Wednesday from analysts and on social media in China, where the U.S. giant has been losing ground to competitors in recent years.
“More competitive aggressive pricing and a better camera would be its selling points, but the market is still full of challenges, both market competition and macroeconomic factors,” said Will Wong, who tracks China’s phone market at research firm IDC.