Apple’s M1 Pro and M1 Max chips: What are they, how are they better

Apple on Monday presented its redesigned MacBook Pro powered by the company’s new chips called the M1 Pro and M1 Max. The chips are faster, more power-efficient, and provide more memory capacity.

The new chips are faster than the ones Intel provided for top-end Macs for about 15 years. Apple’s 16-inch MacBook Pros with M1 Pro or M1 Max chips are twice as fast in CPU performance compared with Intel Core i9 processor.

Apple will pitch the new MacBook Pro to creative professionals, like photographers, filmmakers, and musicians, looking for a powerful device.