Apple’s iPhone seen gaining market share in India as Pro model demand rises

Apple is expected to gain a larger share of India’s smartphone sales, with the high-end iPhone 15 Pro and Pro Max models accounting for more of its shipments.

The company is projected to account for 7 per cent of all smartphone sales in the country from July to December, up from 5 per cent in the first half of 2023, according to data from market researcher Counterpoint shared exclusively with Reuters.

The tech giant has been touting India as its next big growth driver amid declining sales of its flagship device. Its suppliers have also been ramping up manufacturing operations in the region amid weakening demand and regulatory pressure in China.