Apple’s India online store accounts for 4% of total sales volume in Q2

iPhone-maker Apple’s company-owned e-commerce store in India has started reaping benefits, accounting for around 4% of its total sales volume as of the June quarter (2Q21), according to estimates by the global market research firm IDC.

The Cupertino-based company had launched its e-commerce store in India over a year ago amid apprehensions if it will be able to gain a foothold in the hypercompetitive Indian e-commerce market, and whether it will be able to compete with the discounts offered by the heavyweights Flipkart and Amazon on iPhones and iPads.

By revenue, IDC expects that the sales could be higher as it estimates the average selling price (ASP) of Apple in India is higher in its online store, across all channels.