Apple ups its India game, starts selling locally assembled iPhone XR

Apple Inc has started selling its popular iPhone XR phones assembled in India, as it looks to expand its share in the world’s second-largest smartphone market where it has struggled against cheaper products from rivals.

The phones are being assembled at Chinese contract manufacturer Foxconn’s India factory, helping the Cupertino, California-based company avoid high levies on the import of fully-built devices as well as meet local sourcing norms for opening its own retail stores in India.

IPhone XR boxes with an “Assembled in India” tag were seen on Monday in many of the country’s electronic product retailers, including Croma, with a price tag of 49,900 Indian rupees ($704) for the 64 GB version.