Apple update: New study reveals developers generated $1.1 trillion from App Store in 2022
The App Store ecosystem facilitated an impressive $1.1 trillion in developer billings and sales in 2022, according to a study conducted by economists from Analysis Group. The study highlights the resilience and strength of the App Store, with a 29% year-over-year growth in billings and sales. Notably, over 90% of the revenue accrued solely to developers and businesses, without any commission paid to Apple.
The Analysis Group study delves into the factors driving the growth of the App Store ecosystem. It identifies rebounding demand in sectors like travel and ride-hailing, as well as increased advertising spend in apps like social media and retail apps. The study reveals that small developers experienced remarkable success, surpassing larger developers with a revenue growth of 71% between 2020 and 2022.