Apple TV set to help US giant add users in India

NEW DELHI: Apple Inc’s efforts to ramp up sales in the Indian market may find better traction going forward following its foray into the Over-The-Top (OTT) services segment.

Analysts say that while the Apple TV+ service is priced at an extremely competitive Rs 100 per month in India, it might not pose a huge threat to OTT incumbents like Netflix, Amazon Prime and Hotstar even though the service is priced far lower than its competitors. Netflix’s recently announced low-cost plan for mobiles, for instance, is still priced at Rs 199 per month, with other packages beginning from Rs 499 per month.